Below is a portion of a training I gave recently about The Entrepreneurial Planning Process to create monster growth and help you scale your business in 2016. If you would like more information about this program, be sure to click here before 11:59 on Dec. 31, 2015!
…I have broken this down for you into four key areas for scaling and entrepreneurial business. We are not talking about a big brand. We are talking about the four key areas that you need to understand and dissect, and be able to plot and plan in order to scale your business.
The first one is what I call marketplace positioning, or what your business model actually looks like.
I want to make sure you understand the key components of your business model for the current landscape. That it is dialed in, and that you have addressed the key areas that need to be addressed.
There are often little aspects of the business model and positioning within a market that entrepreneurs skip or miss or don’t understand, and it holds them back from being able to really scale in a very big way.
Let me take a step back for one second and remind you that that is why we are here. We are not here to talk about 5% or 7% growth, or even 12% or 15% growth.
That is cool, and there’s nothing wrong with that. Growth is always a great thing. There are more businesses that never experience growth, and if anything, they experience shrinkage. So any growth is good.
But what we are here to do is to talk about prepping your business to be able to grow in a massive way. I am talking about experiencing a doubling of your revenue.
Imagine if in 2016 you were able to double your revenue, or double or triple your profit, without necessarily doubling your expenses.
There are some slight things that often need to be tweaked with your business model in order to make this viable. There are many of you who already have a business model but it’s not scalable. And you need to be able to see that.
Marketing and sales performance
Then we’re going to talk about marketing and sales performance. I’m going to share with you the way I go about planning and plotting our marketing and sales performance. I will tell you what I look at, what I think about, what I ask myself, what we dissect, and how we take that plan to the marketplace. We will look at what it takes to market and sell, generate new customers, and grow the value of our customers.
Then we’re going to talk about team development. And this applies to you whether you are a one-person show and it’s just you, or just you and an assistant or an outsourcer. Or maybe it’s just you and seven or eight other people.
I have had many businesses over the last few years that I have grown to a significant level. For instance as MFA right now we have I think 12 people on the team. And we will probably be adding four or five more.
But I want to talk to you about leveraging your business. The reality is that this is something we’re going to come back to and I’m going to talk about throughout our time together today.
Check back later to get Part 2!