Become A Student Of Strategy When it comes to strategy and tactics, marketing strategy and marketing tactics, one of the things that I always teach my students and clients is you really want to become a student of strategy. Marketing Strategy > Marketing Tactics...
Sometimes you want to compare apples to apples. And sometimes you want to compare them to oranges. In a recent article we talked about how to set up a frame of reference when telling your prospects about the price of your product. We’ll explore that concept a little...
When you are crafting upsells from your main offer, there are several pitfalls you need to avoid in order to maximize your sales. I will show you how to implement these tactics the right way instead! Know where your “bump offer” comes, and how to price it. (See this...
This is the continuation of an earlier article where I am sharing the introduction to my Entrepreneurial Planning Process. If you do the things I share in this training, you will be able to massively scale and grow your business in 2016! But check it out here before...
Over my years of being in the direct response marketing industry, I have learned some valuable lessons, that have completely changed the way I run my business. At MFA Live, I shared a series of the most important marketing lessons I have learned by being friends with...
