Yes, it’s easier to market a $7 tripwire than a $1,500 course. But we’re not going to do things just because it’s easier. When you have a great story and a great product, you can start your funnel with a $1,500 product. Go ahead and put it on the front end. I know...
Information marketers are routinely instructed to build out a “product ladder” as the primary vehicle to move new customers from low-value to high-value and as a way to routinely increase average lifetime customer value (LCV).Totally sound guidance.However, where this...
