I know this isn’t you, right? But the biggest problem most marketers face is they just don’t invest the time to flesh out a clear, compelling big idea. They throw together a lousy idea, then think the way to improve it is to load it up with hype-y copy or false...
That is the headline one of my MFA students shared with me. He wanted to know if it was a big idea. My answer? Yes, it IS a big idea. It’s brand new, totally unique, and different. I’ve never heard of anyone else talking about an 84-year-old secret in a silent film....
Over my years of being in the direct response marketing industry, I have learned some valuable lessons, that have completely changed the way I run my business. At MFA Live, I shared a series of the most important marketing lessons I have learned by being friends with...
“Never underestimate the task at hand when it comes to moving prospects to buy. It takes extreme, extraordinary measures to compel people to act.” ~Todd Brown Wow! MFA’s first-ever large-scale live event was a total success last week! MFA Live 2015 had attendees...
Believe it or not…They key to creating a compelling HOOK for your marketing funnel lies in just two things Aristotle taught many moons ago.He said these two things are at the foundation of all persuasive messages.Ironically, one of these things are almost always...