Got a small list? Maybe you need to make a mess!

Optimizing Your Funnel

I often hear marketers talk about how small their list is. Look, your list may not be as big as a “guru’s” list. That’s OK. It’s time for you to look at it a little bit differently. Let’s say you have around 700 people on your list. That’s not a small number. Picture...

Shedding some light on differences between front end and back end marketing

Optimizing Your Funnel

If you’ve ever taken a dog for a walk in the woods and then turned around to go back home, you can tell that they know exactly where to go; they know exactly what they are looking for. You can see them use their noses to track where they have been, and where...

When you absolutely, positively do NOT want to offer a tripwire

Engineering Your Funnel

There is a big difference between a marketing campaign on the front end, and a marketing campaign on the back end. That is because there are things you can say to customers that you can’t say to prospects. And there are things you can put in a customer marketing...

This is how you win the direct response marketing game

Optimizing Your Funnel

When direct response marketers fail, it’s often because they don’t understand how to calculate what they can afford to spend on the front end. In fact, they think that the front end is where they make their sales and profit. This is just plain wrong. The front end...

The correct way to create a BUMP!

Engineering Your Funnel, Optimizing Your Funnel

In this back-and-forth conversation with one of our coaching clients, we are talking about the “free plus shipping” offer that has become popular recently. If you don’t do this right, the whole thing will fall apart! Client: I want to use Facebook ads to send people...