There was a time when we were running ads in a variety of Facebook campaigns. One of these ads targeted the audience of a very well-known personal development person. It was brought to my attention that our ads were being questioned in an online Facebook group. The...
It’s a beautiful thing. Numbers, that is. Data. I love that it’s all so scientific. And the beautiful thing for those of us in the direct response business is that it’s not just institutional advertising. You run an ad, and then you see the response; you see how the...
