A few years ago, while running the marketing at Strategic Profits, Rich and I got word from Clayton Makepeace that he was doing something for Weiss Financial that was creating massive amounts of revenue from webinars.
He was using a cool model for doing event-based trainings that sold like gangbusters.
And that was the first we'd heard of them the way Clayton was doing 'em.
After reverse engineering the whole process, studying every step out the whazoo, and then testing them based on Clayton's model, Rich was able to prove the model's validity and effectiveness (and profitability) for us.
Then... he took the model to a whole new level.
And our results at Strategic Profits EXPLODED.
In fact, one of the webinars we had, at the time, was bringing us about $82.00 PER REGISTRANT.
And it was at that time, that Rich published a, now famous, 49-page report for our Founders Club Members that laid out the model we were using.
(Sidenote: It was really that one report that brought evergreen webinars to the IM market.)
Anyway, in the report Rich shared a piece of the process we used to drive attendance through the roof.
The full sequence later became known as THE INTENSIFICATION PROCESS.
And every time I've used it since... it has consistently brought us attendance rates above 50%.
And it's been working for both evergreen webinars as well as live webinars.