How well do you really know your ideal prospects and their biggest problem?
Are they even aware of the problem that they need to have solved?
If they know about the problem, do they know that there is a solution?
And if they know that there is a solution “out there”, do they know that YOU have the solution? Do they care if the solution comes from you, or from someone else?
The answers to these questions are absolutely critical to knowing what kind of content to present to your prospects, and at what point in the funnel. The answers explain why a particular type of message in one niche will be a complete winner, and the same type of message in a different niche will completely bomb.
In the video below, I share with one of our coaching groups how to understand this concept, and why it is so important. I invite you to join me as I “pull back the curtain” on our Partnership Coaching Program!
If you would like to join me in our next PCP training, grab a chance to speak to one of our funnel strategists right here! This free 45 minute conversation will answer YOUR questions about your funnel, as well as any questions you may have about working with me and my team! I can’t wait to get started!
