Don’t make this split-testing mistake!

In this recording from a coaching call that we did with our high-level clients, I wanted to clarify the way to run a split-test.

The key point is you have to be careful not to AVERAGE the numbers from your split tests. You need to look at them separately.

Listen carefully to the way I describe it here. And I would love to know, in the comments, where you think you can improve YOUR split test results!


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