Optimizing Your Funnel

Guest author, Shawn Twing, is responsible for Marketing Funnel Automation’s traffic generation strategy and is a member of the MTAM faculty. Martial artist, actor, teacher, and philosopher Bruce Lee died seventeen years before the debut of the world wide web, yet he may have given the...

Editor's note: MFA is pleased to share this article from guest author, Lisa Sasevich. People often ask me how I manage to have it all. How do I have time for my "passion projects," such as: putting together a collaborative book to support my clients in gaining...

Riddle: What’s the difference between a tree and a business? Answer: If a tree falls in the woods, and no one is around to hear it, it still falls. But if a business has a solution to solve a problem, and no one is around to know...

Editor's note: MFA welcomes Lisa Sasevich as our guest blogger today. As the Queen of Sales Conversion, among other things, I teach people how to make Irresistible Offers™ so they can move people into their programs and services on-the-spot without being salesy. In fact, you and I could...

Editor's note: MFA is pleased to share this article from guest blogger, Danny Iny, CEO of Mirasee. It’s the end of another long day. You’re spent; your brain has stopped dead on its tracks. Do you look at your calendar with a sigh of accomplishment? Or regret that...

Going to the dance without a partner means you could do a lot of standing around, watching everyone else. The same thing holds true as you grow your business. Without good partners, you are going to end up watching everyone else a lot of the time. So...

It’s a beautiful thing. Numbers, that is. Data. I love that it’s all so scientific. And the beautiful thing for those of us in the direct response business is that it’s not just institutional advertising. You run an ad, and then you see the response; you see...

In this recording from a coaching call that we did with our high-level clients, I wanted to clarify the way to run a split-test. The key point is you have to be careful not to AVERAGE the numbers from your split tests. You need to look...

If you are new to doing a product launch, there are a lot of “little things” that you may not know about. Chief among these little things are payment options for the buyer, and payout plans for your affiliate or JV partners. We’ll take a look...

I often hear marketers talk about how small their list is. Look, your list may not be as big as a “guru’s” list. That’s OK. It’s time for you to look at it a little bit differently. Let’s say you have around 700 people on your list....

Creating the right kind of video for your upsell is often a stumbling block for marketers. Remember that the upsell is where you start to make some money. The problem is that many marketers treat the upsell the same way they treat the main sales letter. After...

Have you ever wondered what happened to the change in your pocket, only to discover that you had a hole? Running split tests is like finding that hole, and then fixing it, so you don’t keep tossing away your money. The problem is that many people...

When I was at Strategic Profits, we were running an evergreen webinar that, at one point, was producing $80 per registration. Then all of a sudden it started to dip and things just started to get wacky. A lot of people started telling Rich (Schefren), “You need...

Have you ever imagined actually finding a message in a bottle on the beach? It would be cool, right? But if you were to open it, you would find that the message isn't for you. What do you do with it then? This is an excerpt from...

When direct response marketers fail, it’s often because they don’t understand how to calculate what they can afford to spend on the front end. In fact, they think that the front end is where they make their sales and profit. This is just plain wrong. The front...

When you are crafting upsells from your main offer, there are several pitfalls you need to avoid in order to maximize your sales. I will show you how to implement these tactics the right way instead! Know where your “bump offer” comes, and how to price...

In this back-and-forth conversation with one of our coaching clients, we are talking about the “free plus shipping” offer that has become popular recently. If you don’t do this right, the whole thing will fall apart! Client: I want to use Facebook ads to send people...

When it comes to doing business, it is absolutely critical to put your client first. Always appreciate them and never take them for granted. Below is an excerpt of a coaching call I did with my high-level clients, where I share with them how to do...

MFA is very excited to introduce you to guest blogger, Mary Agnes Antonopoulos, an expert in organic social media. She is so well-respected by some of the biggest names in the industry, she doesn't even need a website to stay busy! Check out her live event...

In this conversation from one of our high-level coaching calls, I am speaking to a client who had a low registration percentage from her house list, but a pretty good conversion rate. Check out what I share regarding a great GoToWebinar hack to boost your...

Here is a conversation I had recently with our highest-level private coaching clients about what really motivates your prospect to buy. …I want to look at the “benefit of the benefit”, the deeper benefits. I want to peel back the onion to the underlying motivator, the...