All posts in "Optimizing Your Funnel"

Specificity In Marketing GONE WRONG!

Specifics sell. Vague generalities do not. This is an accepted and well-established marketing principle. And for good reason. Specificity, used correctly, makes your marketing message more believable.Yet, when applied incorrectly, specificity can actually damage the credibility of your marketing message. And suppress sales conversions. Specificity in marketing is all about giving specific details within your marketing stories, claims, […]

Bruce Lee Can Help You Transform Your Traffic Strategy

Guest author, Shawn Twing, is responsible for Marketing Funnel Automation’s traffic generation strategy and is a member of the MTAM faculty. Martial artist, actor, teacher, and philosopher Bruce Lee died seventeen years before the debut of the world wide web, yet he may have given the best advice – ever – for creating and executing […]

How to use Facebook advertising to get people to move through your funnel

You want to help your prospect stay on track and keep moving through your funnel. To do this, segment your marketing by using pixels. If you haven’t been doing ads for a long time, I know that thinking about retargeting may cause you to break into a cold sweat. But it’s really not that complicated. […]

Is Running Your Business Harder Than It Has to Be?

Editor’s note: MFA is pleased to share this article from guest author, Lisa Sasevich. People often ask me how I manage to have it all. How do I have time for my “passion projects,” such as: putting together a collaborative book to support my clients in gaining best-seller status; taking groups to Africa and Cambodia […]

Getting a little personal

Riddle: What’s the difference between a tree and a business? Answer: If a tree falls in the woods, and no one is around to hear it, it still falls. But if a business has a solution to solve a problem, and no one is around to know about it, the business didn’t really solve the […]

How to Love Your Business

Editor’s note: MFA welcomes Lisa Sasevich as our guest blogger today. As the Queen of Sales Conversion, among other things, I teach people how to make Irresistible Offers™ so they can move people into their programs and services on-the-spot without being salesy. In fact, you and I could talk until the cows come home about how […]

Productivity Non-Hacks of a 7-Figure CEO

Editor’s note: MFA is pleased to share this article from guest blogger, Danny Iny, CEO of Mirasee. It’s the end of another long day. You’re spent; your brain has stopped dead on its tracks. Do you look at your calendar with a sigh of accomplishment? Or regret that you haven’t done nearly as much as […]

6 Ways to make more money with partners

Going to the dance without a partner means you could do a lot of standing around, watching everyone else. The same thing holds true as you grow your business. Without good partners, you are going to end up watching everyone else a lot of the time. So if you don’t have some great business partnerships […]

Numbers don’t lie

It’s a beautiful thing. Numbers, that is. Data. I love that it’s all so scientific. And the beautiful thing for those of us in the direct response business is that it’s not just institutional advertising. You run an ad, and then you see the response; you see how the marketplace feels about you when you […]

How to compare apples to oranges and squeeze out some new customers

Sometimes you want to compare apples to apples. And sometimes you want to compare them to oranges. In a recent article we talked about how to set up a frame of reference when telling your prospects about the price of your product. We’ll explore that concept a little more in depth here, so you can […]

Don’t make this split-testing mistake!

In this recording from a coaching call that we did with our high-level clients, I wanted to clarify the way to run a split-test. The key point is you have to be careful not to AVERAGE the numbers from your split tests. You need to look at them separately. Listen carefully to the way I […]

How to use a third party tracking service to boost your sales

Numbers, numbers, numbers. You MUST know your numbers. You must know how many are clicking, what they are clicking on, and which clicks lead to sales. People ask me all the time, “Can I just use the conversion pixel on Facebook, and can I use the opt-in numbers in Infusionsoft?” One of the worst things […]

How to keep more money when you launch a product

If you are new to doing a product launch, there are a lot of “little things” that you may not know about. Chief among these little things are payment options for the buyer, and payout plans for your affiliate or JV partners. We’ll take a look at both of these today. How to get paid […]

Got a small list? Maybe you need to make a mess!

I often hear marketers talk about how small their list is. Look, your list may not be as big as a “guru’s” list. That’s OK. It’s time for you to look at it a little bit differently. Let’s say you have around 700 people on your list. That’s not a small number. Picture what 700 […]

Your upsell is like ordering fast food

Creating the right kind of video for your upsell is often a stumbling block for marketers. Remember that the upsell is where you start to make some money. The problem is that many marketers treat the upsell the same way they treat the main sales letter. After reading this article today, you won’t do that! […]

Don’t make THIS split test mistake

Have you ever wondered what happened to the change in your pocket, only to discover that you had a hole? Running split tests is like finding that hole, and then fixing it, so you don’t keep tossing away your money. The problem is that many people don’t know how to do a proper split test. […]

Are your funnel metrics accurate? Are you SURE?

When I was at Strategic Profits, we were running an evergreen webinar that, at one point, was producing $80 per registration. Then all of a sudden it started to dip and things just started to get wacky. A lot of people started telling Rich (Schefren), “You need to redo the webinar; you need to change […]

Why your customers get the VIP treatment

Have you ever imagined actually finding a message in a bottle on the beach? It would be cool, right? But if you were to open it, you would find that the message isn’t for you. What do you do with it then? This is an excerpt from a coaching call with some of our high-end […]

This is how you win the direct response marketing game

When direct response marketers fail, it’s often because they don’t understand how to calculate what they can afford to spend on the front end. In fact, they think that the front end is where they make their sales and profit. This is just plain wrong. The front end simply helps you break even on your ad […]

Avoid these 4 pitfalls to maximize your sales

When you are crafting upsells from your main offer, there are several pitfalls you need to avoid in order to maximize your sales. I will show you how to implement these tactics the right way instead! Know where your “bump offer” comes, and how to price it. (See this post for more information about bump […]

The correct way to create a BUMP!

In this back-and-forth conversation with one of our coaching clients, we are talking about the “free plus shipping” offer that has become popular recently. If you don’t do this right, the whole thing will fall apart! Client: I want to use Facebook ads to send people to an offer for a free DVD (plus shipping). […]

Your success hinges on your client’s best interest

When it comes to doing business, it is absolutely critical to put your client first. Always appreciate them and never take them for granted. Below is an excerpt of a coaching call I did with my high-level clients, where I share with them how to do this well, and why it is so important. …Here […]

Failing at Social Media? Here’s WHY.

MFA is very excited to introduce you to guest blogger, Mary Agnes Antonopoulos, an expert in organic social media. She is so well-respected by some of the biggest names in the industry, she doesn’t even need a website to stay busy! Check out her live event invitation below. So, is there really a formula to social […]

How to turn your webinar into cash

In this conversation from one of our high-level coaching calls, I am speaking to a client who had a low registration percentage from her house list, but a pretty good conversion rate. Check out what I share regarding a great GoToWebinar hack to boost your attendance, and comparing follow-up webinars vs. VSLs when it comes […]

Don’t tiptoe in your copy if you want BIG emotional results! (Part 2/2)

Yesterday I shared how to start to “peel back the onion” so you can get to “the benefit of the benefit” when approaching your prospects. Here is the rest of that conversation. …The third benefit to share with your prospects is the emotional benefit. What is the emotional impact on the prospect when they experience […]

Peeling the onion to motivate your prospect (Part 1)

Here is a conversation I had recently with our highest-level private coaching clients about what really motivates your prospect to buy. …I want to look at the “benefit of the benefit”, the deeper benefits. I want to peel back the onion to the underlying motivator, the underlying driver, for what really moves your prospect. Ask […]

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