What are you doing? What do you WANT to be doing?

Engineering Your Funnel

Start on a higher level. What?? I hear you ask. Is this some woo-woo stuff?? No, not at all. I’m talking about starting at a higher level regarding your strategic objective. As you first think about creating a product, ask yourself, “What’s the strategy behind this...

The 5 P’s of Powerful Positioning

Engineering Your Funnel

Editor’s note: MFA is pleased to share today’s article from guest blogger, Lisa Sasevich. If you’re like most people who plan to make an offer via a live presentation, teleseminar or webinar, or even during a one-on-one consultation, you worry about the...

The art and science of pricing your products

Engineering Your Funnel

Pricing your product requires both a little bit of art, and a lot of science. When I first started online, many moons ago, I was in a massage therapy niche selling business-building products to massage therapists. This was pre-video, so everybody at the time was...

6 Awesome ways to promote a product with a little back-door creativity. Part 2

Engineering Your Funnel

A lesson on how to promote an affiliate product and get it past Facebook’s Terms of Service. Part 2. See Part 1 here. In yesterday’s post I shared the first of several strategies we used to promote an affiliate product, Russell Brunson’s book, DotCom Secrets. Here are...

6 Awesome ways to promote a product and not get slapped by Facebook’s Terms of Service. Part 1

Engineering Your Funnel

Today I share a lesson on how to promote an affiliate product and not get slapped by Facebook’s Terms of Service. During 2015 I helped my good friend, Russell Brunson, promote his book, DotCom Secrets (which, by the way is a GREAT book. If you don’t have it yet, you...

How To Become A Marketing Idea-Generating Machine

Engineering Your Funnel, Periscope Episodes

Watch this Scope Episode to learn the secret to coming up with a steady stream of “big ideas” for your marketing funnels. Including, Todd’s favorite book on idea generation.