In a previous post I shared how to teach your prospects effectively in video 2 of a video series so you leave them hungering for more from you. Video 3 is the next step. In video 3 you want to share the experience of using your product or service. Almost as if you are...
When teaching your prospects in a video sales funnel or in a webinar, you want to be strategic about what you teach. You don’t want to be vague, because that will leave them frustrated and not trusting you. Instead, you want to provide terrific, specific value. Enough...
Many people love to use the four-part video series as a way to launch a product. It IS a great tool, but if you don’t know what to present in the videos, you will lose sales. Let’s take a closer look today at video two, one of the trickiest videos to create. Video two...
I love content. Because I love ideas and concepts. Even more though, I love content marketing. In fact, it’s called education-based marketing for a reason. Because you are using content that educates while you are marketing. And I mean ALL content that you send out...
One of the hottest trends in marketing right now is the “free plus shipping” offer for a book. If you aren’t familiar with how the offer works, you may be confused about how people make a profit when they are sending you a book for free. Yes, you charge a little more...
It’s important to really understand how to employ Robert Cialdini’s principles of persuasion in your launch. And as I repeat frequently, it’s also important to understand the difference between strategy and tactics. For instance, many people try to use the tactics of...
