All posts in "Engineering Your Funnel"

Specificity In Marketing GONE WRONG!

Specifics sell. Vague generalities do not. This is an accepted and well-established marketing principle. And for good reason. Specificity, used correctly, makes your marketing message more believable.Yet, when applied incorrectly, specificity can actually damage the credibility of your marketing message. And suppress sales conversions. Specificity in marketing is all about giving specific details within your marketing stories, claims, […]

The Infomercial Secret Of The “Unique Mechanism”

Quick Navigation So What Is The “Unique Mechanism”?How The “Unique Mechanism” Works…5 Real-World Examples Of “Unique Mechanisms”3 Types Of “Unique Mechanism” You Can Use… In saturated and competitive markets, detailing your product’s “Unique Mechanism” is essential.And that’s why it’s become one of my go-to strategies in almost every funnel I set-up.See: The “Unique Mechanism” is THE […]

The Hierarchy Of Value For Info-Products

My view of how to effectively present and package info-products and content has changed radically over the last year… Because, how you package and present your “information” and content determines how valuable prospects perceive it to be, what they’re willing to pay for it, and how it positions you in the marketplace. Let me show you what […]

Why you need GOOD front-end Pizza

Guest author, David Perrera, is MFA Director of Sales. For the majority of my life I have called the state of New Jersey my home. New Jersey is known for its mobsters, high taxes, and really really good pizza. It’s also home to the greatest football team ever created, the New York Giants. OK maybe […]

How a big idea persuades a jury, and you can persuade your prospect

I know this isn’t you, right? But the biggest problem most marketers face is they just don’t invest the time to flesh out a clear, compelling big idea. They throw together a lousy idea, then think the way to improve it is to load it up with hype-y copy or false scarcity or a lot […]

How to offer a $1500 course on your front end

Yes, it’s easier to market a $7 tripwire than a $1,500 course. But we’re not going to do things just because it’s easier. When you have a great story and a great product, you can start your funnel with a $1,500 product.  Go ahead and put it on the front end. I know you think […]

No, you DON’T have a traffic problem. Unless you do this…

Sam and his family decided to move west to create a new life for themselves. So he hitched his two horses to his only wagon. Then he filled the wagon with sacks of food, blankets, tools, and other supplies. He piled pots and pans into the wagon, and they banged together a bit as the […]

Two simple winning landing page tactics that could dramatically boost your sales

“Steal our number one secret that doubles your webinar profits!” The headline at the top of a super simple landing page said something like that. The little subhead said, “Even if you’re crushing it with webinars, guaranteed.” Underneath that, it just said, “Free video training by [these great online marketing gurus],” and a button that […]

Should you start your funnel with a high-priced or low-priced offer?

I was a knucklehead and really didn’t know what I was doing. It was almost 15 years ago. For $397, I had purchased a home study course on a marketing topic. It was a gigantic course and I learned a ton from it. It totally hooked me and brought me into online marketing. So what […]

7 Forbidden Email Subject Line Hacks

Editor’s note: MFA is pleased to share today’s article from guest blogger Daniel Levis. When Todd asked me to school you on email subject lines, I figured, “This’ll be interesting..”. You’re a savvy crowd. Hip to the basics. So when I say… You should start your subject line with “How _________” or “How to ________” or […]

Sometimes, disgusting colors work!

There was a time when we were running ads in a variety of Facebook campaigns. One of these ads targeted the audience of a very well-known personal development person. It was brought to my attention that our ads were being questioned in an online Facebook group. The question was about whether or not the ads […]

The biggest problem marketers create for themselves

You are not your prospect. You are not twins. This is one of the biggest problems  marketers create for themselves. They write and design copy, webpages, blogposts, products, and more, all while thinking from their own perspective, not from the perspective of their prospect. Well, you might not have the same problem as your prospect. […]

Why you DON’T want to start your funnel with a tripwire

Despite what many people may believe, the majority of extremely successful online marketers do not use a trip wire. Even though they often teach YOU to use one. Here’s why I don’t think it is always the best strategy to use. Look at offers from people like Rich Schefren, Frank Kern, Jeff Walker, Dan Kennedy, and […]

Video 3 – A day in the life of your prospect

In a previous post I shared how to teach your prospects effectively in video 2 of a video series so you leave them hungering for more from you. Video 3 is the next step. In video 3 you want to share the experience of using your product or service. Almost as if you are explaining […]

Strategic teaching leaves gaps

When teaching your prospects in a video sales funnel or in a webinar, you want to be strategic about what you teach. You don’t want to be vague, because that will leave them frustrated and not trusting you. Instead, you want to provide terrific, specific value. Enough valuable information so that anyone with a little […]

Content that is strategically designed for marketing

I love content. Because I love ideas and concepts. Even more though, I love content marketing. In fact, it’s called education-based marketing for a reason. Because you are using content that educates while you are marketing. And I mean ALL content that you send out should do marketing for you. That includes the content leading […]

What you need to know about the “free plus shipping” offer

One of the hottest trends in marketing right now is the “free plus shipping” offer for a book. If you aren’t familiar with how the offer works, you may be confused about how people make a profit when they are sending you a book for free. Yes, you charge a little more than it actually […]

Principles of persuasion. Do you use them ethically?

It’s important to really understand how to employ Robert Cialdini’s principles of persuasion in your launch. And as I repeat frequently, it’s also important to understand the difference between strategy and tactics. For instance, many people try to use the tactics of scarcity and persuasion, without first understanding the overall strategy. For example, in a […]

What are you doing? What do you WANT to be doing?

Start on a higher level. What?? I hear you ask. Is this some woo-woo stuff?? No, not at all. I’m talking about starting at a higher level regarding your strategic objective. As you first think about creating a product, ask yourself, “What’s the strategy behind this product? Am I creating this product because I need […]

The 5 P’s of Powerful Positioning

Editor’s note: MFA is pleased to share today’s article from guest blogger, Lisa Sasevich. If you’re like most people who plan to make an offer via a live presentation, teleseminar or webinar, or even during a one-on-one consultation, you worry about the last 15 minutes, otherwise known as “the close.” That’s when most of us […]

The art and science of pricing your products

Pricing your product requires both a little bit of art, and a lot of science. When I first started online, many moons ago, I was in a massage therapy niche selling business-building products to massage therapists. This was pre-video, so everybody at the time was selling an eBook or some sort of digital product. Everybody […]

6 Awesome ways to promote a product with a little back-door creativity. Part 2

A lesson on how to promote an affiliate product and get it past Facebook’s Terms of Service. Part 2. See Part 1 here. In yesterday’s post I shared the first of several strategies we used to promote an affiliate product, Russell Brunson’s book, DotCom Secrets. Here are three more. Method #4 – Create a “native […]

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