Crazy Gorilla Demonstrates Proof In Marketing

For every claim or promise you present throughout your marketing, you need to provide a minimum of one proof element. Often, more. There are at least 11 different proof elements you can use. One of the more powerful is the Dramatic Demonstration. The entire commercial from American Tourister is really built around one dramatic demonstration. […]

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What’s Your Product’s Unique Mechanism?

In a previous blog post I shared a video excerpt about the necessity of understanding Market Sophistication before creating any marketing funnel. As a quick recap: prospects evolve as marketing and advertising messages progress. As prospects see and hear bigger and bigger claims and promises from marketers, they become more “sophisticated” and less inclined to […]

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Ridiculous Internet Marketing Behavior

Okay, so it’s time for a little rant. As someone who teaches and coaches online marketers how to create profitable marketing funnels, it saddens and irritates the heck out of me to see marketers being sucked into the lie of 1-click marketing funnel themes, plugins, and software. Between the cost of media today, the level […]

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The Difference Between Average And Extraordinary Online Marketers

Living in South Florida, I’ve been fortunate and blessed to be part of dozens of informal, impromptu “mastermind meetings” and business discussions with some extremely sharp and shrewd marketers and entrepreneurs. I’m talking about sharing and getting marketing and business-building ideas with folks like: Michael Masterson, Rich Schefren, Tom Beal, Clayton Makepeace, Alex Jeffreys, Don […]

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Segmenting Prospects By Interests Via Email

Profitable marketing is all about delivering the right message to the right prospect at the right time. And, the more targeted your marketing message is to your prospects needs and desires, the greater your conversion rate will be. This is why segmenting your prospects via “interests” can be such a valuable activity for any marketer.  […]

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