Interview: You’re A Badass!

A couple of weeks ago I stumbled across a killer book. And within just a couple of hours of reading I decided to reach out to the author to interview her for my subscribers. The book is called You Are A Badass! – How To Stop Doubting Your Greatness And Start Living An Awesome Life. […]

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Why Strategizing, Engineering, And Optimizing A Customer Acquisition Marketing Funnel Is Priority #1 For Your Business

This is a little one-hour preview training I did for Ken McArthur prior to JVAlert Live in Arlington, Virginia. It’s all about the importance of strategizing, engineering, and optimizing a customer acquisition marketing funnel for your business. Some of the topics covered: The FLAW in how most internet marketers have been taught list-building How you […]

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Why Common IM Listbuilding Is A DISTORTION

I believe the concept of list building, as commonly taught within the internet marketing community, is a distortion (and misunderstanding) of the concept and objective of direct response lead generation (DRLG), sometimes referred to as 2-step marketing. The result of this distortion is a myopic focus on the building of a big list and database […]

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How To Grow Any Business Really, Really Fast!

What you’re about to read in this blog post completely contradicts what you’ll hear within main stream circles about marketing and business success. Yet, it shares what the savviest direct response marketing veterans and companies know and do to grow businesses really, really fast. Let’s Start From The Very Beginning The smartest direct response marketers […]

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Advanced Credibility Leverage

In marketing, demonstrating solid and significant credibility is one of the most important things you can do. The following video shows an advanced technique I call Credibility Leverage. You’ll see three examples of how the big boys in direct response borrow massive credibility to bolster their big marketing idea. [leadplayer_vid id=”5343FAA95AFFF”]

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Why Every Marketer Should Have A Substantiation File

Savvy marketers grow and maintain a swipe file cataloged by winning marketing components (i.e. headlines, guarantees, offers, calls-to-action, email subject lines, etc.). Super-savvy marketers also grow and maintain a diverse “substantiation file”. Your marketing stands and falls on its believability. Something you say may be true. But, if it’s not believed, it will not further […]

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Avoid These 3 Joint Ventures In Your Business

Joint ventures can give your business tremendous leverage. They can give you valuable access to other entrepreneurs’ tribes. Give you instant trust and credibility. And, provide one of the fastest ways of growing your customer-base with little risk. However, some joint ventures should be completely avoided and never make their way into your marketing. The […]

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Why Your Squeeze Page Is Really A Sales Page

For most online marketers, the opt-in page (commonly referred to as a squeeze-page) serves as the entry point of their marketing funnel for interested prospects. And, while most marketers have been taught the concept of offering some type of “lead magnet” as an ethical bribe to generate the opt-in, far too many entrepreneurs miss the […]

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