Deep Marketing Funnel Insights from Todd Brown

What you’ll find below is the recording of a Google Hangout with Todd Brown and Mark Thompson (Founder of DigitalKickstart)… where Todd shares some intense insights with Mark’s audience about engineering and optimizing profitable online marketing funnels.  (Please note: This Hangout was a pre-training for a live webinar the following day. So ignore all references […]

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[Part 2] – Great Upsell Offers Meet These 4 Criteria

Yesterday, in Part #1, we began our series on the 4 criteria/objectives of great upsell offers by talking about how: 1 – Great upsell offers increase your average order size 2 – Great upsell offers increase the speed of customer indoctrination Today, we’re going to talk about the next objective… ——— Recommended Links ——— ———————————————– Objective […]

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[Part 1] – Great Upsell Offers Meet These 4 Criteria

When engineering add-on/upsell offers, average marketers only consider one objective – increasing average order size. Savvy marketers, on the other hand, create their add-on/upsell offers — especially for front-end marketing funnels — with three additional objectives in mind. Increasing average order size is obvious. At the foundation of every add-on/upsell offer used in a marketing […]

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John Oliver Talks Native Advertising on HBO

This is both entertaining and valuable for all online marketers. Because it demonstrates how your prospects perceive and interact with native advertisements… as well as their perceived experience with online banners. *Note: There’s a really revealing statistic about banner advertising shared at the 2 minute and 38 second mark. Extremely eye-opening. [x_video_embed no_container=”true”]  [/x_video_embed] What […]

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Deep Marketing Funnel Insights from Todd Brown

What you’ll find below is the recording of a Google Hangout with Todd Brown and Mark Thompson (Founder of DigitalKickstart)… where Todd shares some intense insights with Mark’s audience about engineering and optimizing profitable online marketing funnels.  (Please note: This Hangout was a pre-training for a live webinar the following day. So ignore all references […]

Continue reading >

3 “New” Cool Sales Conversion Tactics

Looking for a couple of new ways to add a nice little boost to your marketing funnel conversions? Give these three “new” conversion tactics a test: #1. Animated GIF Image in Email Dozens of tests have shown that including a clickable image in your email messages increases clicks. Especially when the image is an action screenshot […]

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How To Create Your “Product Ladder” In The Correct Sequence… Like The Biggest Info-Marketing Companies In The World Do It!

Information marketers are routinely instructed to build out a “product ladder” as the primary vehicle to move new customers from low-value to high-value and as a way to routinely increase average lifetime customer value (LCV). Totally sound guidance. However, where this guidance typically falls apart is in the order marketers are taught to use when […]

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Video Sales Letter Tactic GONE BAD!

If you’ve done any studying or learning about video sales letters (VSL), at some point you… no doubt… heard mention of something called a Pattern Interrupt. A Pattern Interrupt… from the world of Neuro-Linguistic Programming… is something that is used to change a person’s mental state. In the case of video sales letters, a Pattern […]

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Selling Online vs. Marketing Online

It was an incredible two and a half hours. It was this past Monday. About 7PM ET. And Jonathan Mizel (the Godfather of traffic and media buying) and I just finished up an outrageous marathon interview about marketing funnels and conversion strategy. I talked about everything from optimal length of funnels and matching your marketing […]

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