How To Create Education-Based Marketing That’s Authentic And Dripping With Personality (the “Freddy Krueger of Blogging” Tells All)

Editor’s note: MFA is pleased to introduce you to today’s guest blogger, Danny Iny, from Mirasee You’ve read them before. Blog posts, web pages, and ebooks so generic, they could’ve been written by anybody. Or worse, they read like a textbook: full of information but as interesting as cardboard. You never want your education-based marketing […]

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Failing at Social Media? Here’s WHY.

MFA is very excited to introduce you to guest blogger, Mary Agnes Antonopoulos, an expert in organic social media. She is so well-respected by some of the biggest names in the industry, she doesn’t even need a website to stay busy! Check out her live event invitation below. So, is there really a formula to social […]

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How to turn your webinar into cash

In this conversation from one of our high-level coaching calls, I am speaking to a client who had a low registration percentage from her house list, but a pretty good conversion rate. Check out what I share regarding a great GoToWebinar hack to boost your attendance, and comparing follow-up webinars vs. VSLs when it comes […]

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How to get all-stars on your team

The following excerpt is from a coaching call I had with our highest-level private clients last summer when we first started hiring a slew of new employees. Because we are still looking to hire new amazing people, it seems like a great time to share my thoughts on this subject with you.   …When it […]

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The Best Sales Tip I Ever Learned

Starting in my early twenties, I worked at a chain of health clubs in New Jersey. I stayed there for almost thirteen years. Throughout that time, I learned and studied salesmanship under a master salesman. It was there that I first learned about key sales tactics: the art of the takeaway, price anchoring, exclusivity in […]

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Turn consequences into conversions

When I was a teenager growing-up on the Jersey Shore in the late 80’s, I’m embarrassed to admit, life was all about three things: Weight training and “getting jacked” Baby oil mixed with iodine for the perfect tan Amping-up my car stereo for the loudest, deepest bass possible Ridiculous. I know. All of it. I […]

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