Strategic teaching leaves gaps

When teaching your prospects in a video sales funnel or in a webinar, you want to be strategic about what you teach. You don’t want to be vague, because that will leave them frustrated and not trusting you. Instead, you want to provide terrific, specific value. Enough valuable information so that anyone with a little […]

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The 5 P’s of Powerful Positioning

Editor’s note: MFA is pleased to share today’s article from guest blogger, Lisa Sasevich. If you’re like most people who plan to make an offer via a live presentation, teleseminar or webinar, or even during a one-on-one consultation, you worry about the last 15 minutes, otherwise known as “the close.” That’s when most of us […]

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How to convert like crazy

Social proof. Everyone knows that you have to have it if you want to convert like crazy. And let’s say you have a client who just loves working with you. They even write a great 3-paragraph testimonial that totally knocks it out of the park, and you just know it will help to convert new […]

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How to find your crowd

There’s a lot of marketing, especially in the online world, that is very incestuous. What I mean is, even from lots of savvy entrepreneurs, there is a “herd mentality”. People look at what other marketers are doing and just follow in their footsteps. Everyone leverages the same common sources. Everyone tries to tap into the […]

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