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Salesmanship 101 teaches us that at the root of every transaction is the exchange of value. That’s why a compelling offer must always include a substantial value proposition. The problem arises, though, when marketers build their offers around the illusion or perception of value...

For every claim or promise you present throughout your marketing, you need to provide a minimum of one proof element. Often, more. There are at least 11 different proof elements you can use. One of the more powerful is the Dramatic Demonstration. The entire commercial from...

In a previous blog post I shared a video excerpt about the necessity of understanding Market Sophistication before creating any marketing funnel. As a quick recap: prospects evolve as marketing and advertising messages progress. As prospects see and hear bigger and bigger claims and promises from marketers,...

Okay, so it's time for a little rant. As someone who teaches and coaches online marketers how to create profitable marketing funnels, it saddens and irritates the heck out of me to see marketers being sucked into the lie of 1-click marketing funnel themes, plugins,...

  Despite what many marketers have been led to believe, the biggest reason for failure and struggle online is NOT due to a lack of marketing know-how, missing technology components, outdated tactical marketing methods, or a misunderstanding of sound marketing strategy. Sure, in many cases one or...

Living in South Florida, I've been fortunate and blessed to be part of dozens of informal, impromptu "mastermind meetings" and business discussions with some extremely sharp and shrewd marketers and entrepreneurs.I'm talking about sharing and getting marketing and business-building ideas with folks like: Michael Masterson,...

Profitable marketing is all about delivering the right message to the right prospect at the right time.And, the more targeted your marketing message is to your prospects needs and desires, the greater your conversion rate will be.This is why segmenting your prospects via "interests" can...

I want you to ask yourself the following question the next time you sit down to brainstorm or strategize your next marketing campaign, sales funnel, or offer: "What do my prospects already know?" For example: What do they already know about their problem or situation? What do they already...