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Prospects evolve over time as they're exposed to more and more marketing.And marketing messages that once worked to move prospects to buy eventually cease to produce results if they don't evolve as well.In a prior blog post I talked about the concept of Market Sophistication...

Deviance.Distress.Dysfunction.Danger.Those are the 4 things studied and observed in experimental psychopathology (originally established in the Soviet Union after World War II).A psychologist and psychiatrist by the name of Bluma Wulfovna Zeigarnik contributed to the establishment of this unusual branch of psychology.But, what she's most known...

This 2 minute video demonstrates a tactic called the Educational VSL Method that trains your prospects to consume your full video sales letters...

A couple of weeks ago I stumbled across a killer book. And within just a couple of hours of reading I decided to reach out to the author to interview her for my subscribers. The book is called You Are A Badass! - How To Stop...

In just 31 seconds this commercial presents a compelling message by leveraging four powerful marketing tactics. The commercial presents a special type of sunglasses designed to appeal to freshwater anglers. Check it out…   I want you to notice the following four tactics at play in the commercial: 1....

Here's a tiny 49-second audio excerpt (from this past week's 3-hour live Q&A Call) that cuts to the chase and lays out what you need to do to start making money from your marketing funnel. If you've been planning, strategizing and putting together your marketing funnel...

This is what I was taught when I first started online about what deserved my marketing focus. It was wrong then. And it's wrong now. It's what I call the Big Backend Marketing LIE! [leadplayer_vid id="5193AE65BA96B"]...

I believe the concept of list building, as commonly taught within the internet marketing community, is a distortion (and misunderstanding) of the concept and objective of direct response lead generation (DRLG), sometimes referred to as 2-step marketing.The result of this distortion is a myopic focus...

What you’re about to read in this blog post completely contradicts what you’ll hear within main stream circles about marketing and business success. Yet, it shares what the savviest direct response marketing veterans and companies know and do to grow businesses really, really fast.Let’s Start...

Two weeks ago I took my car in to get the oil changed.My wife convinced me to drop my car off at a brand new shop I’d never used before that was right around the corner from the Mexican restaurant we were going to be...

When I was in the sixth grade, about the age of my older daughter Samantha, I was diagnosed with a learning disability. I can’t remember, today, exactly what it was. But, I do remember, quite clearly. going through the testing, observations, and parent meetings.That diagnosis...

In marketing, demonstrating solid and significant credibility is one of the most important things you can do. The following video shows an advanced technique I call Credibility Leverage. You'll see three examples of how the big boys in direct response borrow massive credibility to bolster their...

Savvy marketers grow and maintain a swipe file cataloged by winning marketing components (i.e. headlines, guarantees, offers, calls-to-action, email subject lines, etc.). Super-savvy marketers also grow and maintain a diverse “substantiation file”. Your marketing stands and falls on its believability. Something you say may be true....

How much should my marketing budget be? This is a question I get asked at least once a week by new clients. My response almost always catches them by surprise. The beauty of using direct response marketing is that everything is quantifiable. Unlike brand/institutional style advertising,...

 Robert Cialdini, the author of the book Influence: The Psychology of Persuasion, really brought to light the idea of “social proof” for many marketers. Unfortunately, in an attempt to provide the needed positive social proof in their marketing, many marketers are unknowingly providing their prospects...

I’m shocked at what some parents allow their early teenage daughters to do. With two young daughters of my own (Samantha, 11 and Gabriella, 9), it upsets me to hear the perspective some parents take with their parental decisions and choices. Oddly enough, it’s this...

I've been told this is one of the most accurate explorations of what it takes - in the real world - to be a leader in your online business. You won't hear any fluff or theory. Based on over 12 years of in-the-trenches management, leading a...

Joint ventures can give your business tremendous leverage. They can give you valuable access to other entrepreneurs’ tribes. Give you instant trust and credibility. And, provide one of the fastest ways of growing your customer-base with little risk. However, some joint ventures should be completely...

For most online marketers, the opt-in page (commonly referred to as a squeeze-page) serves as the entry point of their marketing funnel for interested prospects. And, while most marketers have been taught the concept of offering some type of “lead magnet” as an ethical bribe...