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[caption id="attachment_4362" align="alignleft" width="134"] David Perrera[/caption] Guest Post: Dave Perrera, MFA Funnel Strategist “SEO is for suckers”. I’ll never forget the day he said that to me. I had just recently left my company of 10 years, where I had managed over 50 people at one point in...

Editor's note: Today we are thrilled to begin offering you extra value by introducing you to other great marketers who have new perspectives on how to grow your business and your impact. From us here at MFA, this is one of the best ways we know...

Okay, let's put a bow on this baby. It's time to wrap up our series on the E5 Funnel Architecting Framework. As a recap, here are the first four stages: Stage #1: Examine Stage #2: Engineer Stage #3: Evaluate Stage #4: Enhance Now, let's talk about our final stage...

Today we continue with our five-part series on the E5 Funnel Architecting Framework. By this point you should have at least a basic level of understanding of the first two stages of E5: (1) Examine and (2)Engineer. In our third stage, we put your new funnel to the test. Our...

Today I want to begin to share with you the most reliable and predictable way I know to engineer a wildly profitable marketing funnel. It's a process that's been developed, honed, and darn near perfected over the last 24 months as I've personally guided the engineering and release of well-over...

You've heard of the Google Slap, right? That's where Google boots advertisers out of their Adwords system for doing something Google deems "bad". But, what about the other Google Slap? The Google Slap that regularly happens to marketers with a VSL or sales letter? Want Your Own ProfitableMarketing...

I was recently propositioned by an excessively perky, enthusiastic high school student.  Let's call her Mindy. Wearing some sort of school club t-shirt, and oozing school spirit, she immediately struck me as one of those kids who will be the next class president. You know what I'm...

Try this at the end of your next VSL, sales letter, or series of marketing videos. Some copywriters refer to it as "The Friendly Ultimatum". I like to call it the "Friendly Nudge". It's a method of pushing on-the-fence prospects off the ledge and into action. It's been used...

Do you remember when you were in school, and you missed a few days in a row? Maybe you were sick, or you attended a special family gathering. When you got back to school and went from class to class, you began to feel panic rising...

When I go out hunting, I bring only a camera; no gun. I’m just looking for some evidence of wild creatures in the woods, so I can go “oooh!” and “ahhh!”, and show off some great pics! People who really know what they are doing know...

What if there were no way to track your conversions? Would you know what is working - or not working - on your website or landing page? Would you know if your chosen search terms are sending you visitors? Would you know if your ads are sending...

You want to "wow!" your customers, right? You want to make sure that they are amazed at what you offer them, to help them find solutions to their problems? Of course you do! After all, if you provide them with a "wow!" experience, not only is...

You can hear the virtual clock ticking. Even if you no longer have a face-clock sitting on your desk or wall, second hand moving visibly through the day, you can still feel it. It's almost like there is a ticking in your head. Or in...

“Thanks so much for subscribing to our website! I want to help you be as successful as possible. To help me know how to help you, please reply to this email and tell me what your biggest struggle is. I can’t promise to reply to...

“Your next big opportunity might just show up in your email inbox.” That is what you want your prospect to imagine. When you let people know that you are doing a webinar where you are going to share some incredibly valuable information that could change their lives,...

The moving trucks and mini-vans clog the streets of Boston, and many other cities, at this time of year. You can tell exactly what is going on: College student move-in time! Usually accompanied by parents who take turns standing watch over the piles of stuff, while...

Click here.Go there.Do this.When it comes to the copy marketers use for their call to actions (i.e. buttons, links, etc.) throughout their marketing funnels, often the wrong action gets amplified."Download your PDF", "Watch the video", "Grab your Cheat Sheet" -- these are examples of what...