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If you really know your topic, you need to share it. So on the one hand, you need to be what I call “prolific”. That means that you need to be constantly creating something new for your customers and prospects. Always writing and creating new material,...

Have you ever imagined actually finding a message in a bottle on the beach? It would be cool, right? But if you were to open it, you would find that the message isn't for you. What do you do with it then? This is an excerpt from...

When direct response marketers fail, it’s often because they don’t understand how to calculate what they can afford to spend on the front end. In fact, they think that the front end is where they make their sales and profit. This is just plain wrong. The front...

In early 2015 I was invited to a mastermind meeting in Chicago. Within minutes of arriving I realized I was the odd man out. I was the only pure direct response marketer sitting around the long, rectangular conference table amongst a group of primarily bloggers...

When you are crafting upsells from your main offer, there are several pitfalls you need to avoid in order to maximize your sales. I will show you how to implement these tactics the right way instead! Know where your “bump offer” comes, and how to price...

In this back-and-forth conversation with one of our coaching clients, we are talking about the “free plus shipping” offer that has become popular recently. If you don’t do this right, the whole thing will fall apart! Client: I want to use Facebook ads to send people...

When it comes to doing business, it is absolutely critical to put your client first. Always appreciate them and never take them for granted. Below is an excerpt of a coaching call I did with my high-level clients, where I share with them how to do...

MFA is very excited to introduce you to guest blogger, Mary Agnes Antonopoulos, an expert in organic social media. She is so well-respected by some of the biggest names in the industry, she doesn't even need a website to stay busy! Check out her live event...

In this conversation from one of our high-level coaching calls, I am speaking to a client who had a low registration percentage from her house list, but a pretty good conversion rate. Check out what I share regarding a great GoToWebinar hack to boost your...

This is the continuation of an earlier article where I am sharing the introduction to my Entrepreneurial Planning Process. If you do the things I share in this training, you will be able to massively scale and grow your business in 2016! But check it...

Here is a conversation I had recently with our highest-level private coaching clients about what really motivates your prospect to buy. …I want to look at the “benefit of the benefit”, the deeper benefits. I want to peel back the onion to the underlying motivator, the...

Editor's note: We are very excited to welcome back guest blogger, Lisa Sasevich! If you want to be paid well for what you do, your offer must motivate people to take action. You want your prospective clients to find your offer so irresistible that they gobble...

In yesterday’s post about growing your company, I challenged you to get out of the mindset that you don’t have enough money to hire people to help you and do the activities for which you are least suited. Today, as we continue this conversation, we’ll...

The following excerpt is from a coaching call I had with our highest-level private clients last summer when we first started hiring a slew of new employees. Because we are still looking to hire new amazing people, it seems like a great time to share...

Starting in my early twenties, I worked at a chain of health clubs in New Jersey. I stayed there for almost thirteen years. Throughout that time, I learned and studied salesmanship under a master salesman. It was there that I first learned about key sales tactics:...

When I was a teenager growing-up on the Jersey Shore in the late 80’s, I’m embarrassed to admit, life was all about three things: Weight training and “getting jacked” Baby oil mixed with iodine for the perfect tan Amping-up my car stereo for the loudest, deepest bass possible Ridiculous....

I wouldn't say it was a secret conversation. But, it was certainly a private conversation. It was a call between my friend, Rich Schefren, and one of the foremost experts on the topic of persuasion and influence in marketing.  Let's call him Rodney. That's not his...

In the first part of this short series of articles, I talked about why you need to know what your competitors are saying in the market, so you can begin to understand your market's level of awareness. In the second part of this series, I shared...

In Marketing 101 we learn that it is important to tap into your prospect's emotions because that is how we make buying decisions. These emotions include fear (financial collapse, poor health, impending doom of some sort), as well as desire (wanting to belong, have greater status). But...

Yesterday you learned a bit about the unique mechanism in marketing The unique piece, part, component, aspect, process, or system within your product or service that delivers the results and fulfills the marketing promise for the prospect. And how - when used properly - it gives your...

It was 1988. Arthur Bach was worth over 750 million dollars – old family money, all inherited. He lived in a palatial, Trump-style apartment on Park Avenue in Manhattan. Required pampering around the clock by white-gloved servants. Refused to go anywhere without being chauffeured in his 1956...