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In a previous post I shared how to teach your prospects effectively in video 2 of a video series so you leave them hungering for more from you. Video 3 is the next step. In video 3 you want to share the experience of using your...

When teaching your prospects in a video sales funnel or in a webinar, you want to be strategic about what you teach. You don’t want to be vague, because that will leave them frustrated and not trusting you. Instead, you want to provide terrific, specific value. Enough...

I love content. Because I love ideas and concepts. Even more though, I love content marketing. In fact, it’s called education-based marketing for a reason. Because you are using content that educates while you are marketing. And I mean ALL content that you send out should do...

In this recording from a coaching call that we did with our high-level clients, I wanted to clarify the way to run a split-test. The key point is you have to be careful not to AVERAGE the numbers from your split tests. You need to look...

It’s important to really understand how to employ Robert Cialdini’s principles of persuasion in your launch. And as I repeat frequently, it’s also important to understand the difference between strategy and tactics. For instance, many people try to use the tactics of scarcity and persuasion, without first...

Start on a higher level. What?? I hear you ask. Is this some woo-woo stuff?? No, not at all. I’m talking about starting at a higher level regarding your strategic objective. As you first think about creating a product, ask yourself, “What’s the strategy behind this product? Am...

Editor's note: MFA is pleased to share today's article from guest blogger, Lisa Sasevich. If you’re like most people who plan to make an offer via a live presentation, teleseminar or webinar, or even during a one-on-one consultation, you worry about the last 15 minutes, otherwise...

If you are new to doing a product launch, there are a lot of “little things” that you may not know about. Chief among these little things are payment options for the buyer, and payout plans for your affiliate or JV partners. We’ll take a look...

Pricing your product requires both a little bit of art, and a lot of science. When I first started online, many moons ago, I was in a massage therapy niche selling business-building products to massage therapists. This was pre-video, so everybody at the time was selling an...

Watch this Scope Episode to learn the secret of "Acquisition Aggression" for growing your online business big and fast. This is exactly how the biggest direct response companies are able to experience such explosive growth. ...

I often hear marketers talk about how small their list is. Look, your list may not be as big as a “guru’s” list. That’s OK. It’s time for you to look at it a little bit differently. Let’s say you have around 700 people on your list....

On the white board on the wall to the left of my computer, it says FOCUS ON CRAFTING KILLER OFFERS. What makes for a killer offer? First, it should be brief and straightforward. After your prospect has finally decided to buy your first, tripwire offer, you don’t...

Creating the right kind of video for your upsell is often a stumbling block for marketers. Remember that the upsell is where you start to make some money. The problem is that many marketers treat the upsell the same way they treat the main sales letter. After...

Social proof. Everyone knows that you have to have it if you want to convert like crazy. And let’s say you have a client who just loves working with you. They even write a great 3-paragraph testimonial that totally knocks it out of the park, and...

Editor's note: Today we welcome MFA Strategist, David Perrera as our guest blogger. On my live Blab! the other night one of our superstar clients, Eddie Coleman, was on with me and asked, “What characteristics do you see among your clients who are really able to...

Have you ever wondered what happened to the change in your pocket, only to discover that you had a hole? Running split tests is like finding that hole, and then fixing it, so you don’t keep tossing away your money. The problem is that many people...

During one of our coaching calls, one of my clients was struggling to figure out who else might be interested in her message and product. She felt like she had already tried the obvious choices, and she wanted to know where else she could try....

When I was at Strategic Profits, we were running an evergreen webinar that, at one point, was producing $80 per registration. Then all of a sudden it started to dip and things just started to get wacky. A lot of people started telling Rich (Schefren), “You need...

How much is a lead – or a customer – worth to you? If someone told you that your leads were going to cost you $7 each, you might initially say, “No! That’s way too expensive!” But if you know that, on average, out of every 100...

There's a lot of marketing, especially in the online world, that is very incestuous. What I mean is, even from lots of savvy entrepreneurs, there is a “herd mentality”. People look at what other marketers are doing and just follow in their footsteps. Everyone leverages the...