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Guest author, Shawn Twing, is responsible for Marketing Funnel Automation’s traffic generation strategy and is a member of the MTAM faculty. Martial artist, actor, teacher, and philosopher Bruce Lee died seventeen years before the debut of the world wide web, yet he may have given the...

Guest author, David Perrera, is MFA Director of Sales. For the majority of my life I have called the state of New Jersey my home. New Jersey is known for its mobsters, high taxes, and really really good pizza. It’s also home to the greatest football...

Editor's note: MFA is pleased to share this article from guest author, Lisa Sasevich. People often ask me how I manage to have it all. How do I have time for my "passion projects," such as: putting together a collaborative book to support my clients in gaining...

Yes, it’s easier to market a $7 tripwire than a $1,500 course. But we’re not going to do things just because it’s easier. When you have a great story and a great product, you can start your funnel with a $1,500 product.  Go ahead and put...

Riddle: What’s the difference between a tree and a business? Answer: If a tree falls in the woods, and no one is around to hear it, it still falls. But if a business has a solution to solve a problem, and no one is around to know...

Editor's note: MFA welcomes Lisa Sasevich as our guest blogger today. As the Queen of Sales Conversion, among other things, I teach people how to make Irresistible Offers™ so they can move people into their programs and services on-the-spot without being salesy. In fact, you and I could...

Editor's note: MFA is pleased to share this article from guest blogger, Danny Iny, CEO of Mirasee. It’s the end of another long day. You’re spent; your brain has stopped dead on its tracks. Do you look at your calendar with a sigh of accomplishment? Or regret that...

Editor’s note: MFA is pleased to share today’s article from guest blogger Daniel Levis. When Todd asked me to school you on email subject lines, I figured, "This'll be interesting..". You're a savvy crowd. Hip to the basics. So when I say...

Going to the dance without a partner means you could do a lot of standing around, watching everyone else. The same thing holds true as you grow your business. Without good partners, you are going to end up watching everyone else a lot of the time. So...

There was a time when we were running ads in a variety of Facebook campaigns. One of these ads targeted the audience of a very well-known personal development person. It was brought to my attention that our ads were being questioned in an online Facebook group....

It’s a beautiful thing. Numbers, that is. Data. I love that it’s all so scientific. And the beautiful thing for those of us in the direct response business is that it’s not just institutional advertising. You run an ad, and then you see the response; you see...

You are not your prospect. You are not twins. This is one of the biggest problems  marketers create for themselves. They write and design copy, webpages, blogposts, products, and more, all while thinking from their own perspective, not from the perspective of their prospect. Well, you might not...

Editor's note: MFA is pleased to share this article from guest blogger, Lisa Sasevich. Part of my expertise lies in recognizing systems and patterns, breaking them down, figuring out how they operate, and then teaching others how to replicate those systems in their own businesses. One of...

Despite what many people may believe, the majority of extremely successful online marketers do not use a trip wire. Even though they often teach YOU to use one. Here’s why I don’t think it is always the best strategy to use. Look at offers from people like Rich Schefren,...