Todd Brown is the Founder of MarketingFunnelAutomation.com. He's considered the foremost authority on engineering high-conversion customer acquisition marketing funnels.
In a previous blog post I shared a video excerpt about the necessity of understanding Market Sophistication before creating any marketing funnel. As a quick recap: prospects evolve as marketing and advertising messages progress. As prospects see and hear bigger and bigger claims and promises from marketers, they become more “sophisticated” and less inclined to […]
Okay, so it’s time for a little rant. As someone who teaches and coaches online marketers how to create profitable marketing funnels, it saddens and irritates the heck out of me to see marketers being sucked into the lie of 1-click marketing funnel themes, plugins, and software. Between the cost of media today, the level […]
Despite what many marketers have been led to believe, the biggest reason for failure and struggle online is NOT due to a lack of marketing know-how, missing technology components, outdated tactical marketing methods, or a misunderstanding of sound marketing strategy. Sure, in many cases one or more of those things certainly contribute to a […]
Living in South Florida, I’ve been fortunate and blessed to be part of dozens of informal, impromptu “mastermind meetings” and business discussions with some extremely sharp and shrewd marketers and entrepreneurs. I’m talking about sharing and getting marketing and business-building ideas with folks like: Michael Masterson, Rich Schefren, Tom Beal, Clayton Makepeace, Alex Jeffreys, Don […]
To create a wildly-profitable marketing funnel, you must… MUST… start by understanding your market’s level of sophistication. It starts by assessing what they’ve seen before in the way of advertisements, marketing, and offers. This video demonstrates how to assess your market’s level of sophistication. You can watch the entire training here.
Profitable marketing is all about delivering the right message to the right prospect at the right time. And, the more targeted your marketing message is to your prospects needs and desires, the greater your conversion rate will be. This is why segmenting your prospects via “interests” can be such a valuable activity for any marketer. […]
I want you to ask yourself the following question the next time you sit down to brainstorm or strategize your next marketing campaign, sales funnel, or offer: “What do my prospects already know?” For example: What do they already know about their problem or situation? What do they already know about the solutions being offered […]
Regardless of how intricate your sales funnel is… what medium you use to communicate with prospects… what your product or service is… or how high or low your price-point is… you need to make sure you clearly answer three questions for your prospects by the end your funnel. Not answering these three questions will leave […]
It’s truly amazing how one single letter in your headline or copy can completely alter the success of your sales funnel. Let me give you one example of how one letter… accidentally put into a headline… bumped response by about 300%. Years ago, there was an advertisement selling cassette tapes. The headline of the ad […]