About the author

Todd Brown

Todd Brown is the Founder of MarketingFunnelAutomation.com. He's considered the foremost authority on engineering high-conversion customer acquisition marketing funnels.

Your biggest block to scaling up your business – Part 1/2

It can feel really scary to decide you are ready to hire people to do some of the work that you have been doing yourself. The thing you need to understand though, is that your business won’t be able to grow if you don’t hire people. In this 2-part series, I share part of a […]

How to get all-stars on your team

The following excerpt is from a coaching call I had with our highest-level private clients last summer when we first started hiring a slew of new employees. Because we are still looking to hire new amazing people, it seems like a great time to share my thoughts on this subject with you.   …When it […]

The Best Sales Tip I Ever Learned

Starting in my early twenties, I worked at a chain of health clubs in New Jersey. I stayed there for almost thirteen years. Throughout that time, I learned and studied salesmanship under a master salesman. It was there that I first learned about key sales tactics: the art of the takeaway, price anchoring, exclusivity in […]

Turn consequences into conversions

When I was a teenager growing-up on the Jersey Shore in the late 80’s, I’m embarrassed to admit, life was all about three things: Weight training and “getting jacked” Baby oil mixed with iodine for the perfect tan Amping-up my car stereo for the loudest, deepest bass possible Ridiculous. I know. All of it. I […]

The Unpublished Persuasion Device for Marketers

I wouldn’t say it was a secret conversation. But, it was certainly a private conversation. It was a call between my friend, Rich Schefren, and one of the foremost experts on the topic of persuasion and influence in marketing.  Let’s call him Rodney. That’s not his name but close. Rodney is the author of one […]

THIS is your biggest sales opportunity… (Part 3 of 3)

In the first part of this short series of articles, I talked about why you need to know what your competitors are saying in the market, so you can begin to understand your market’s level of awareness. In the second part of this series, I shared the pyramid for prospect levels of awareness, and why […]

The EASIEST way to convert prospects to paying customers (Part 2 of 3)

I started our conversation about market awareness yesterday when I shared part of a coaching call with our highest-level coaching clients, the “Mentor to a Million” program. I first shared how important it is to understand the message that your competitors are sending to the marketplace. Check out that post here, if you haven’t read […]

How understanding your competitors helps you clarify your market (Part 1 of 3)

An incredibly important part of your funnel – that you just simply have to get right – is understanding marketplace sophistication. Without this understanding, you won’t be able to captivate and engage your prospects, and you won’t be able to turn them into paying customers. Below is a transcript of a conversation I had with […]

The secret to having an extraordinary business and lifestyle

Education-based marketing – or EBM – is the basis for all of our marketing efforts at MFA, and the core of everything I teach my coaching clients. It’s what will put cash in your pocket (and in your bank account!). Below is a transcript of part of a coaching call I did with these high-level action-takers, […]

Think like a prosecutor to turn prospects into customers

In Marketing 101 we learn that it is important to tap into your prospect’s emotions because that is how we make buying decisions. These emotions include fear (financial collapse, poor health, impending doom of some sort), as well as desire (wanting to belong, have greater status). But prospects are more cynical and skeptical today than […]

3 Ways to create a Unique Mechanism (Part 2)

Yesterday you learned a bit about the unique mechanism in marketing The unique piece, part, component, aspect, process, or system within your product or service that delivers the results and fulfills the marketing promise for the prospect. And how – when used properly – it gives your prospect hope. Something to place their faith in. […]

I.O.L.: The Shifty Marketer’s Trick? (Part 1)

It was 1988. Arthur Bach was worth over 750 million dollars – old family money, all inherited. He lived in a palatial, Trump-style apartment on Park Avenue in Manhattan. Required pampering around the clock by white-gloved servants. Refused to go anywhere without being chauffeured in his 1956 Rolls-Royce Touring Limo. And partook of all the […]

How To Scale Your Marketing Funnel Like A Pro! (Part 5 of 5)

Okay, let’s put a bow on this baby. It’s time to wrap up our series on the E5 Funnel Architecting Framework. As a recap, here are the first four stages: Stage #1: Examine Stage #2: Engineer Stage #3: Evaluate Stage #4: Enhance Now, let’s talk about our final stage… The easiest of all stages. The […]

The Secret Of The Minimum Viable Funnel (MVF) (Part 3 of 5)

Today we continue with our five-part series on the E5 Funnel Architecting Framework. By this point you should have at least a basic level of understanding of the first two stages of E5: (1) Examine and (2)Engineer. In our third stage, we put your new funnel to the test. Our objective? To quickly confirm — with as […]

How To Construct The Perfect Marketing Funnel Message (Part 2 of 5)

Yesterday we discussed Stage #1 of the E5 Funnel Architecting Framework – Examine. You’ll recall: It’s by no means pretty or sexy… But, as I said, Stage #1 is where the magic begins when creating a profitable marketing funnel. Because it’s where we uncover all the necessary insights, details, and hot buttons needed to create a […]

The E5 Funnel Architecting Framework (Part 1 of 5)

Today I want to begin to share with you the most reliable and predictable way I know to engineer a wildly profitable marketing funnel. It’s a process that’s been developed, honed, and darn near perfected over the last 24 months as I’ve personally guided the engineering and release of well-over 370 marketing funnels. Not including my own. With many […]

Oh NO! The “Marketing Funnel Google Slap”, Now?

You’ve heard of the Google Slap, right? That’s where Google boots advertisers out of their Adwords system for doing something Google deems “bad”. But, what about the other Google Slap? The Google Slap that regularly happens to marketers with a VSL or sales letter? Want Your Own ProfitableMarketing Funnel? Still struggling to create your first […]

The Irresistible Marketing Frame

I was recently propositioned by an excessively perky, enthusiastic high school student.  Let’s call her Mindy. Wearing some sort of school club t-shirt, and oozing school spirit, she immediately struck me as one of those kids who will be the next class president. You know what I’m talking about. Nevertheless, she demonstrated a level of sales […]

The “Friendly Nudge”

Try this at the end of your next VSL, sales letter, or series of marketing videos. Some copywriters refer to it as “The Friendly Ultimatum”. I like to call it the “Friendly Nudge”. It’s a method of pushing on-the-fence prospects off the ledge and into action. It’s been used for years. It’s simple to do. And it […]

Bonuses that “Wow!” your fans

You want to “wow!” your customers, right? You want to make sure that they are amazed at what you offer them, to help them find solutions to their problems? Of course you do! After all, if you provide them with a “wow!” experience, not only is it great for them, but it’s great for you. […]

Time crunch: Do you do the urgent or the important?

You can hear the virtual clock ticking. Even if you no longer have a face-clock sitting on your desk or wall, second hand moving visibly through the day, you can still feel it. It’s almost like there is a ticking in your head. Or in your gut. Time is passing… What have you accomplished today? […]

The 5 levels of prospect awareness and why you MUST know them!

How well do you really know your ideal prospects and their biggest problem? Are they even aware of the problem that they need to have solved? If they know about the problem, do they know that there is a solution? And if they know that there is a solution “out there”, do they know that YOU […]

Show your customers the wrong offer and you may lose them!

Do you realize how important it is to segregate your email list based on whether or not someone is a customer or a prospect? The offers you show them on the back end make a huge difference in what kind of response you get. Don’t make customers the wrong backend offer, or you might lose […]

The “Other Pareto Principle” (about marketing ideas)

According to Vilfredo Pareto — the Italian sociologist known for his 80/20 principle — marketers are either one of two types of thinkers… These types, which he wrote about in French in his famous book, Mind and Society, are: rentier and speculator. Which one you decide to be impacts your ability to come up with […]

The Secret To Compelling “Call To Action” Copy

Click here.Go there.Do this. When it comes to the copy marketers use for their call to actions (i.e. buttons, links, etc.) throughout their marketing funnels, often the wrong action gets amplified. “Download your PDF”, “Watch the video”, “Grab your Cheat Sheet” — these are examples of what I call, “Feature-Focused Calls To Action.” They’re CTA’s […]

The Key To Growing Backend Profits Is In This “Score”

“To grow your profits, your number one job is to…” That’s how Clayton Makepeace, the highest paid working copywriter, kicked-off one of the most valuable tips shared all weekend. We were sitting around a rectangular boardroom table in one of the meeting rooms at the Lido Beach Resort in Sarasota. At one end was me […]

Deep Marketing Funnel Insights from Todd Brown

What you’ll find below is the recording of a Google Hangout with Todd Brown and Mark Thompson (Founder of DigitalKickstart)… where Todd shares some intense insights with Mark’s audience about engineering and optimizing profitable online marketing funnels.  (Please note: This Hangout was a pre-training for a live webinar the following day. So ignore all references […]

If only I did this for my business years ago…

I can kick myself today about it… For the first handful of years trying to build my online business there was one part of my mindset that held me back BIG TIME. I didn’t really see it then… But, I totally see it today. It was the way I viewed paid traffic. Or, more accurately, […]

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