About the author

Todd Brown

Todd Brown is the Founder of MarketingFunnelAutomation.com. He's considered the foremost authority on engineering high-conversion customer acquisition marketing funnels.

The Key To Fast Business Growth Is…

Watch this Scope Episode to learn the secret of “Acquisition Aggression” for growing your online business big and fast. This is exactly how the biggest direct response companies are able to experience such explosive growth.

6 Awesome ways to promote a product with a little back-door creativity. Part 2

A lesson on how to promote an affiliate product and get it past Facebook’s Terms of Service. Part 2. See Part 1 here. In yesterday’s post I shared the first of several strategies we used to promote an affiliate product, Russell Brunson’s book, DotCom Secrets. Here are three more. Method #4 – Create a “native […]

Got a small list? Maybe you need to make a mess!

I often hear marketers talk about how small their list is. Look, your list may not be as big as a “guru’s” list. That’s OK. It’s time for you to look at it a little bit differently. Let’s say you have around 700 people on your list. That’s not a small number. Picture what 700 […]

It has to be over the top, or it won’t work

On the white board on the wall to the left of my computer, it says FOCUS ON CRAFTING KILLER OFFERS. What makes for a killer offer? First, it should be brief and straightforward. After your prospect has finally decided to buy your first, tripwire offer, you don’t want to spend a lot of time on […]

Your upsell is like ordering fast food

Creating the right kind of video for your upsell is often a stumbling block for marketers. Remember that the upsell is where you start to make some money. The problem is that many marketers treat the upsell the same way they treat the main sales letter. After reading this article today, you won’t do that! […]

How to convert like crazy

Social proof. Everyone knows that you have to have it if you want to convert like crazy. And let’s say you have a client who just loves working with you. They even write a great 3-paragraph testimonial that totally knocks it out of the park, and you just know it will help to convert new […]

Don’t make THIS split test mistake

Have you ever wondered what happened to the change in your pocket, only to discover that you had a hole? Running split tests is like finding that hole, and then fixing it, so you don’t keep tossing away your money. The problem is that many people don’t know how to do a proper split test. […]

Find yourself a whole new market

During one of our coaching calls, one of my clients was struggling to figure out who else might be interested in her message and product. She felt like she had already tried the obvious choices, and she wanted to know where else she could try. Her niche is about how to have more intimacy with […]

Are your funnel metrics accurate? Are you SURE?

When I was at Strategic Profits, we were running an evergreen webinar that, at one point, was producing $80 per registration. Then all of a sudden it started to dip and things just started to get wacky. A lot of people started telling Rich (Schefren), “You need to redo the webinar; you need to change […]

Why you might want to give affiliates 300% commission

How much is a lead – or a customer – worth to you? If someone told you that your leads were going to cost you $7 each, you might initially say, “No! That’s way too expensive!” But if you know that, on average, out of every 100 visitors you will get 5 customers who pay […]

How to find your crowd

There’s a lot of marketing, especially in the online world, that is very incestuous. What I mean is, even from lots of savvy entrepreneurs, there is a “herd mentality”. People look at what other marketers are doing and just follow in their footsteps. Everyone leverages the same common sources. Everyone tries to tap into the […]

When you absolutely, positively do NOT want to offer a tripwire

There is a big difference between a marketing campaign on the front end, and a marketing campaign on the back end. That is because there are things you can say to customers that you can’t say to prospects. And there are things you can put in a customer marketing campaign – which is a back […]

Why being a “finisher” will help you be successful

If you really know your topic, you need to share it. So on the one hand, you need to be what I call “prolific”. That means that you need to be constantly creating something new for your customers and prospects. Always writing and creating new material, both education-based marketing (EBM) and new products. Always developing […]

Why your customers get the VIP treatment

Have you ever imagined actually finding a message in a bottle on the beach? It would be cool, right? But if you were to open it, you would find that the message isn’t for you. What do you do with it then? This is an excerpt from a coaching call with some of our high-end […]

This is how you win the direct response marketing game

When direct response marketers fail, it’s often because they don’t understand how to calculate what they can afford to spend on the front end. In fact, they think that the front end is where they make their sales and profit. This is just plain wrong. The front end simply helps you break even on your ad […]

The Direct Marketer’s Method For Content Marketing

In early 2015 I was invited to a mastermind meeting in Chicago. Within minutes of arriving I realized I was the odd man out. I was the only pure direct response marketer sitting around the long, rectangular conference table amongst a group of primarily bloggers and free traffic aficionados. “This should be interesting”, I thought […]

Avoid these 4 pitfalls to maximize your sales

When you are crafting upsells from your main offer, there are several pitfalls you need to avoid in order to maximize your sales. I will show you how to implement these tactics the right way instead! Know where your “bump offer” comes, and how to price it. (See this post for more information about bump […]

The correct way to create a BUMP!

In this back-and-forth conversation with one of our coaching clients, we are talking about the “free plus shipping” offer that has become popular recently. If you don’t do this right, the whole thing will fall apart! Client: I want to use Facebook ads to send people to an offer for a free DVD (plus shipping). […]

Your success hinges on your client’s best interest

When it comes to doing business, it is absolutely critical to put your client first. Always appreciate them and never take them for granted. Below is an excerpt of a coaching call I did with my high-level clients, where I share with them how to do this well, and why it is so important. …Here […]

How to turn your webinar into cash

In this conversation from one of our high-level coaching calls, I am speaking to a client who had a low registration percentage from her house list, but a pretty good conversion rate. Check out what I share regarding a great GoToWebinar hack to boost your attendance, and comparing follow-up webinars vs. VSLs when it comes […]

4 Steps to Rocket Your Business in 2016! (Part 2/2)

This is the continuation of an earlier article where I am sharing the introduction to my Entrepreneurial Planning Process. If you do the things I share in this training, you will be able to massively scale and grow your business in 2016! But check it out here before 11:59 pm on Dec. 31, 2015 or […]

The 4 key areas for massively scaling your business in 2016 (Part 1/2)

Below is a portion of a training I gave recently about The Entrepreneurial Planning Process to create monster growth and help you scale your business in 2016. If you would like more information about this program, be sure to click here before 11:59 on Dec. 31, 2015! …I have broken this down for you into […]

Don’t tiptoe in your copy if you want BIG emotional results! (Part 2/2)

Yesterday I shared how to start to “peel back the onion” so you can get to “the benefit of the benefit” when approaching your prospects. Here is the rest of that conversation. …The third benefit to share with your prospects is the emotional benefit. What is the emotional impact on the prospect when they experience […]

Peeling the onion to motivate your prospect (Part 1)

Here is a conversation I had recently with our highest-level private coaching clients about what really motivates your prospect to buy. …I want to look at the “benefit of the benefit”, the deeper benefits. I want to peel back the onion to the underlying motivator, the underlying driver, for what really moves your prospect. Ask […]

To be successful, you MUST bring objectivity to your business

Below is a recording excerpt from one of our high-level coaching sessions. In this excerpt, I share why it is critical to take subjectivity out of your day-to-day business decisions. For instance, if you think you wrote a good article, or a good VSL, who says? I mean, who says it is good? How do […]

How to turn your time into money – Part 2/2

In yesterday’s post about growing your company, I challenged you to get out of the mindset that you don’t have enough money to hire people to help you and do the activities for which you are least suited. Today, as we continue this conversation, we’ll go to the next step… …Now I am NOT saying […]

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